Kunderne hjælper hinanden til mer-værdi
Omhandlende emner: Produkt - Kunder
I TrygVesta kan man tilbyde en endnu bedre valueproposition ved at involvere kunderne selv. Et eller flere produkter, som understøtter idéen om tryghed, kan man forestille sig udspringe fra kundernes aktive involvering.
For eksempel kunne en kunde, der har haft brug for forsikring i forbindelse med en ulykke, spørges om de vil stå til rådighed for en anden kunde der nu er kommet ud for den samme slag "life-changing event". Det ville kunne skabe værdi både for kunden som bidrager, kunden som modtager og i sidste ende også forsikringsselskabet.
Er der andre måder hvorpå forsikringskunder kunne have gavn af hinanden?
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